First published on www.nielsen.com
The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen Audio Today report, 94.2 percent of all Hispanics (aged 12+) listen to the radio during the week.
So where is this listening growth coming from? Here’s a hint: it’s NOT occurring in the 10 AM-3 PM daypart, which has the highest ratings among Hispanics.