First published on www.nielsen.com
Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes. For example, music aficionados in the Pacific region (California, Alaska, Oregon, Hawaii and Washington) make up the largest group of subscription streamers in the U.S., at more than 7.5 percent. Meanwhile, tune enthusiasts in the Mountain region (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah and Wyoming) rank second-highest for listening to music (CDs, digital tracks, albums, etc.) as a primary activity—meaning they listen specifically to listen rather than being in a space where music is playing in the background. When you add in background music, the Mountain region boasts one of the highest overall listening rates across the country.