First published on www.nielsen.com
Sleigh bells might be ringing, but what really gets U.S. consumers in the holiday spirit is, literally, the sound of music!
According to a recent Nielsen survey, nearly half of all respondents (49.5%) said hearing holiday music on the radio put them in the holiday spirit. However, it seems that the holiday state of mind resonates differently among the sexes—57% of women said hearing holiday music on the radio put them in a holiday mood, compared with 42% of men.
And according to Nielsen Music, radio stations are more than happy to help listeners get in the spirit by flipping to holiday tunes this time of the year. Formats that move to “All-Christmas” have traditionally benefited from a boost in ratings.