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Power ePATRON Identified as Key Influencer of Library Website Design

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As the Internet has rocked our culture, public libraries have responded with strategies to help society trump the digital divide and with services to foster effective use of the web and the many digital innovations it has sparked. Now, Library Journal, in partnership with Bowker, has released its third issue of the quarterly publication, Patron Profiles, to explore how people use the Internet in libraries and what they want from this key tool as they look for new books and information. Based on trending research among a national sample of more than 2,000 participants, Patron Profiles: Library Websites and Virtual Services identifies the characteristics of the “Power ePatron,” those who report visiting their library’s website at least once a week, to help inform what the future of library websites should look like.

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