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Rhythm and Culture: Tapping In to Today’s Latin Music Listener

 

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First published on www.nielsen.com

 

The Latin music scene across the U.S. is vibrant and growing. And with the 15th annual Latin GRAMMYs and the first iHeartRadio Fiesta Latina set to heat things up this month, Latin music is bound to broaden its appeal even further.

Given the wide range of styles and cultures that influence Latin music, the genre offers something for just about everyone. From Marc Anthony’s rhythmic salsas to Daddy Yankee’s infectious reggaeton, Latin music is as diverse as its artists, able to bring down the house with everything from twisting tangos to fiery jazz to bombastic thrash metal.

So who is the Latin music fan and how do you reach them?

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