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TASTEMAKERS, LEADERS AND MEDIA LOVERS: WHY THE AFRICAN-AMERICAN CONSUMER IS IMPORTANT TO THE ENTERTAINMENT INDUSTRY

Nielsen_S

 

 

 

 

 

First published on www.nielsen.com

African-American consumers are more relevant than ever in today’s ever-shifting entertainment market. Seventy-three percent of Whites and 67 percent of Hispanics believe that African-Americans influence mainstream culture—and viewership and listenership numbers back this up. As a result, their choices are affecting the whole entertainment industry. To capture this influential demographic’s attention, marketers must understand African-Americans’ specific tastes and habits to provide content that best suits their interests and needs.

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