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Tech-or-Treat: Consumers are Sweet on Mobile Apps

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First published on www.nielsen.com

 

With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also crave another treat. Sure, candy apples are great, but mobile apps are also satisfying.

According to the second-quarter 2014 Cross-Platform report, U.S. adults (18+) spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser—up from 33 hours and 48 minutes per month in the same quarter in 2013. Among African-American and Hispanic adults (18+), that average monthly time spent was even higher, at nearly 53 hours and 49 hours respectively!

 

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