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The Littlest Consumers’ Big Value In The Entertainment Industry

 

Nielsen_S

 

 

 

 

 

 

First published on www.nielsen.com

 

 

While most kids aren’t big spenders, music, books, home entertainment, and video games geared for today’s youngest consumers generate big sales every year. But kids present opportunities beyond youth-specific entertainment. Children can become a strong secondary audience for adult entertainment with the right marketing and can build a loyal fan base as they—and their spending—grow. Across the industry, the importance of this consumer segment is evident.

Inspired by the Kids’ Choice Awards this weekend, we looked at some of the top titles that appeal to those under 13 and even some who are older. To understand tomorrow’s future buyers, marketers need to learn about their consumption habits and behavior.

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