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The Nielsen Company
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Your privacy is important to us. To better protect your privacy Nielsen provides this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our home pages and at every point where personally identifiable information may be requested.
Nielsen has several links to outside resources in an effort to help individuals gather information. Nielsen is not responsible for the content provided on these sites, their privacy policies, or how they treat information about their users.
Some links, primarily to book industry sites and entities, are provided as a service to our users. Other links to suppliers are available as part of paid advertising packages.
Data Gathering & Usage
Nielsen collects the domain names and e-mail addresses (where possible) of visitors and subscribers to our websites and the e-mail addresses of those who communicate with us via e-mail. We aggregate information on what pages visitors and subscribers access or visit, as well as information volunteered by visitors and subscribers (such as survey information and/or site registrations).
The information we collect is used for internal review to improve the content of our websites, used to compile internal statistical and usage information, used to notify visitors and subscribers about updates to our websites, used to inform visitors and subscribers of other Nielsen products or services they may be interested in, and used to inform visitors and subscribers of helpful products or services offered by others. Visitors and subscribers who provide their mailing address, telephone number, and/or e-mail address may be contacted for these purposes using any of these methods.
Electronic “cookies” are codes placed on your hard drive to enable sites to recognize if you have been there before. Cookies are given to visitors and subscribers of our websites so that Nielsen can keep track of the domain from which people visit.
We do not partner with or have special relationships with any ad server companies or third party advertising agencies that track certain Internet activity.
From time to time, we may use information collected and supplied by visitors and subscribers for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to our websites to notify you of these changes and provide you with the ability to opt out of these new uses.
Visitors and subscribers who have supplied us with information may adjust their privacy preferences for receiving e-mail, postal or telephone communications from Nielsen and/or other organizations with whom this information is shared by writing to us at the postal address above or e-mailing us at the email address below.
Access or Correct Your Information
Upon request we can provide visitors and subscribers with access to a description of information that we maintain about them. We also offer visitors and subscribers the ability to have inaccuracies corrected in contact information. Visitors and subscribers may request this information, or have this information corrected, by writing to us at the postal address above or e-mailing us at the email address below.
We always use industry-standard encryption technologies when transferring and receiving data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site.
If you would like to contact us for any reason regarding our privacy practices, please contact us by sending an e-mail to Marketing.firstname.lastname@example.org with “Attention: Marketing Research” in the subject line or writing to the above postal address, Attention: Marketing ‘Research’ Department.