• In 2011, almost 50% of book consumers said they had changed their book buying habits • The diversity of where books are sold continues to diversify • The diversity of what book consumers buy is also expansive • Book consumer online activities are endless • Appealing to physical & digital book consumer needs/interests • Ongoing Impact of physical in a digital world • Understand the four layers of book consumer insights • Learn how consumers discover books Keynote presentation by Kelly Gallagher, Vice President, Bowker at Digital Book Word Discoverability & Marketing 2012 on 9/24/12.