Looking Beyond the Book Bowker Digital Book World 2012 Keynote
(published 24th September 2012)
Keynote: Looking Beyond the Book
Kelly Gallagher, Vice President, Bowker
Digital Book Word Discoverability & Marketing 2012
Stretching your marketing dollars to reach today’s book buyer has never been more difficult or elusive. From the fragmentation of markets—to the multiple set of formats—knowing where to place your marketing bets is essential to assuring you make connection to your customer. Learn what drives and motivates various consumer segments to become aware of and ultimately purchase your books. Based on consumer data collected from Bowker Market Research, learn how book buyers are discovering and buying books (in whatever format and from whatever channel) today.