2013 U.S. Book Consumer Demographics & Buying Behaviors Single Use PDF
(published 1st August 2013)
How are American book consumers changing in terms of who they are? How are they driving or responding to changes in the book business? How are they changing their book purchase habits and the format of what they read? How are their tastes in books changing, if at all? How are they discovering books in the new book marketplace which can mean buying a book whenever or wherever they want on their own smartphone? And what can the creators, marketers and sellers of these books do to respond to today’s book consumers?
These are some of the questions that the 2013 issue of the “US Book Consumer Demographics & Buying Behaviors Annual Review” will attempt to answer. Nearly all of this data is drawn from the Bowker Market Research consumer panel of more than 70,000 Americans who bought books of any format and from any source in 2012.